Master the best of what other people have already
figured out.
͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
***************
FS | BRAIN FOOD
***************
December 28th, 2025 - #661 - read online (
https://click.kit-mail6.com/o8un0pwpw6tqh65qomgudsqzm07rrboh96kw/owhkhqhw5r…
) -
Free Version
Welcome to Brain Food, your weekly signal in a world full of
noise.
Wishing you and your family a Happy New Year. Looking forward to
learning with you in 2026!
Here is my annual reflection guide (
https://click.kit-mail6.com/o8un0pwpw6tqh65qomgudsqzm07rrboh96kw/z2hghnhe03…
). It contains a few simple questions you can ask yourself to
unlock your potential in 2026.
-------------
Tiny Thoughts
-------------
*
Short-term results come from intensity. Long-term results come
from consistency.
**
Ninety percent of success can be boiled down to consistently
doing the obvious thing for an uncommonly long period of time
without convincing yourself that you're smarter than you are.
***
Working smart isn't the opposite of working hard. It's the result
of working hard.
You have to put in the hours before you can see the shortcuts.
You have to learn the details before you can know which ones
matter.
You have to do the work wrong many times before you discover how
to do it right.
--------
Insights
--------
*
Kevin Kelly on patience:
“The patience you need for big things, is developed by your
patience with the little things.”
**
Former Pepsico CEO Indra Nooyi (
https://click.kit-mail6.com/o8un0pwpw6tqh65qomgudsqzm07rrboh96kw/p8heh9h48z…
):
“Sometimes people say, “Oh, you flip-flop.” No, the environment
changed. ... You cannot be dogmatic about your strategic
direction. When the environment changes around you, you’ve got to
zag a little bit."
***
Author Jim Murphy (
https://click.kit-mail6.com/o8un0pwpw6tqh65qomgudsqzm07rrboh96kw/x0hph6hexw…
) on presence:
“Passion is found in the present, while desire is focused on the
future. When you desire a certain outcome, you are constantly
judging whether that outcome will materialize or not. When you’re
present, your focus is absolute in the moment.”
---------------------------
The Knowledge Project (TKP)
---------------------------
We also released a special episode of TKP this week with Pierre
Poilievre.
While we don't often tackle politics on the show, we are trying
to improve political discourse by offering a platform for both
sides to speak with depth and nuance. This episode covers the
economy, media, free speech, immigration, corporate subsidies,
and more. (And before you ask, the same invite was extended to
both Pierre and Prime Minister Mark Carney).
+ Listen now Apple Podcasts (
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) | Spotify (
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) | YouTube (
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) | Web/Transcript (
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)
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Hi ,
Before we jump in to this week’s topic, a few housekeeping items:
Our Northern Virginia based in-person team is growing! We’re
currently looking for new talent to support our Operations,
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) to learn more, and please help us spread the word.
As I mentioned last week, beginning January 5, I’m shaking things
up to better serve you on your journey toward a happier life. We
are moving to a new cadence: Mondays will bring you my weekly
column, followed by an all-new Friday newsletter experience
designed to send you into the weekend equipped with the tools you
need to thrive. Expect fresh content, a beautiful new design, and
a new email address to match this fresh start. Watch this space
for more details—big things are coming!
Now for this week’s focus: gifts! In theory, gift getting should
be a pleasant affair. It is a true pleasure to receive a kind and
thoughtful gift from a person you love. Unfortunately, many
presents don’t meet this criteria: They can be guilt-provoking or
just useless to the person who receives them. This Christmas
season, how can you be better at giving (and getting) gifts?
*********************
What the science says
*********************
One common problem with gift-giving is a mismatch between
desirability and feasibility. Consider a gadget that is useful
(high in desirability) but difficult to set up and time-consuming
to use (low in feasibility). Researchers have found that givers
usually focus on desirability, and receivers are more aware of
feasibility.
Another happiness-killing mismatch can occur between the
receiver’s initial reaction and their long-term satisfaction.
Givers tend to look for reaction-maximizing gifts (which rewards
the giver) as opposed to satisfaction-maximizing gifts (which the
receiver enjoys over time, out of sight of the giver). Once the
giver is not present to see the receiver’s reaction, the receiver
might not actually be that excited about socks with her best
friend’s face on them.
************
What I think
************
In truth, the biggest benefit to most gift giving is to the
giver. Generosity is truly a way to buy happiness. As my
colleague Michael Norton and his co-authors showed in the journal
Science in 2008, although spending money on oneself is weakly
related to happiness, spending money on others significantly
raises the giver’s well-being.
***************
What you can do
***************
* Lower your expectations. If you are hoping to find a surprise
that delights you under the Christmas tree, you will probably be
disappointed. Finding a gift that doesn’t destroy value, gives
satisfaction, and doesn’t stimulate guilt is a lot to ask for. Go
into the holidays assuming that the gifts you give and get won’t
be that great, because they probably won’t be. Think of present
exchanges as simply a fun pastime, not one where you will get
something wonderful.
* Say no to guilt and manipulation. Never, ever give gifts with
ulterior motives. And resist the temptation to feel guilty or
indebted to a giver.
* Turn receiving into giving. Your reaction to a gift—even one
that isn’t great—is your choice, and you can choose to make it
into a gift to the giver. You don’t have to lie and tell your
aunt that the Christmas-tree cookie jar is just your style, but
you can definitely find reasons to like it. Maybe it’s whimsical,
or it makes you laugh, or you know she put a lot of thought into
it. Tell her so, lavishly, with genuine gratitude.
*******************
Want to learn more?
*******************
One more way to not be an unpleasant curmudgeon: discover how to
get around your holiday blues, and have a happier holiday season,
by listening to my latest Office Hours episode here (
https://0b7c27a1.click.convertkit-mail2.com/n4urwzrkkeivhxeponof0u68xz5ggfl…
).
Merry Christmas!
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This newsletter is aimed to provide a simple, practical weekly
toolkit for everyone to become happier, and includes information
from my "How to Build a Life" column published in The Atlantic.
1640 Boro Place Floor 4, Tysons, VA 22102
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Master the best of what other people have already
figured out.
͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
***************
FS | BRAIN FOOD
***************
December 21st, 2025 - #660 - read online (
https://click.kit-mail6.com/n4urwz3z39ivhxe0mwxcvs68xz5ggflhe308/dpheh0herk…
) -
Free Version
Welcome to Brain Food, your weekly signal in a world full of
noise.
If you're looking for a last-minute gift idea, check out my
books: ClearThinking (
https://click.kit-mail6.com/n4urwz3z39ivhxe0mwxcvs68xz5ggflhe308/e0hph7h75e…
) and The Great Mental Models (
https://click.kit-mail6.com/n4urwz3z39ivhxe0mwxcvs68xz5ggflhe308/7qh7h8h938…
). And you can also gift an FS membership (
https://click.kit-mail6.com/n4urwz3z39ivhxe0mwxcvs68xz5ggflhe308/owhkhqhw5n…
) to yourself or your friends.
-------------
Tiny Thoughts
-------------
*
Your goals are not big enough.
**
The best way to network is to do something interesting.
When you do interesting work in public, a network will form
around you.
***
If everyone likes you, you're doing something wrong.
Every time someone disapproves of you, your brain registers it as
a survival threat. Evolution wired us to believe that rejection
equals death. If the tribe kicked you out, you didn't survive the
winter.
But the world has changed. Being disliked is necessary to live a
meaningful life.
The cost of making decisions to please others instead of yourself
is misery.
--------
Insights
--------
*
Henry Ford on the key to life:
“The whole secret of a successful life is to find out what is
one's destiny to do, and then do it.”
**
Coach Mike Krzyzewski on wanting the right thing:
“My hunger is not for success, it is for excellence. When you
attain excellence, success naturally follows.”
***
Philip Roth on being wrong:
“You fight your superficiality, your shallowness, so as to try to
come at people without unreal expectations, without an overload
of bias or hope or arrogance, as untanklike as you can be, sans
cannon and machine guns and steel plating half a foot thick; you
come at them menacingly on your own ten toes instead of tearing
up the turf with your caterpillar treads, take them on with an
open mind, as equals, man to man, as we used to say, and yet you
never fail to get them wrong. You might as well have the brain of
a tank. You get them wrong before you meet them, while you're
anticipating meeting them; you get them wrong while you're with
them; and then you go home to tell somebody else about the
meeting and you get them all wrong again. Since the same
generally goes for them with you, the whole thing is really a
dazzling illusion. ... The fact remains that getting people right
is not what living is all about anyway. It's getting them wrong
that is living, getting them wrong and wrong and wrong and then,
on careful reconsideration, getting them wrong again. That's how
we know we're alive: we're wrong. Maybe the best thing would be
to forget being right or wrong about people and just go along for
the ride. But if you can do that -- well, lucky you.”
--------------------------------
The Knowledge Project [Outliers]
--------------------------------
Bernie Marcus is the co-founder and former CEO of Home Depot.
This short episode is all about how he built a culture of
ownership, kept going when everyone turned him down, nearly lost
it all, and created one of the most successful retailers in
history.
Here are some of the Tiny Lessons from this episode. 1. Bad money
is worse than no money.2. Outcome over ego.3. Sales are an
addiction; low prices are a discipline. 4. You can make money
honestly on repeat, or you can make it deceptively once.5.
Invisible benefits often outweigh visible costs.
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Unlike disc-shaped robots that bump into everything, Matic sees
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Hi ,
Social scientists often cite the “fresh start effect”—the
psychological reset offered by a new year—and I am taking that to
heart this January. Beginning January 5, we will adopt a new
rhythm: I will share my weekly column with you every Monday,
followed by a reimagined newsletter format on Fridays designed to
better serve your pursuit of happiness. Besides the all-new
content and a fresh, new format, these will be coming from a new
email address. I’ll keep you posted as we get closer so you don’t
miss a thing!
Now, onto today’s topic: the night.
In exactly six days here in the Northern Hemisphere, the winter
solstice occurs—the longest night of the year. An excellent
occasion for a long night’s sleep, right?
If you’re like me (a notoriously bad sleeper), your answer to
that question might be a resounding no. But decades of research
suggest that sleep deprivation might be a very big deal for your
health, and even for your happiness. Adjusting this aspect of
your life could be one of the best things you do all year.
*********************
What the science says
*********************
Until the late 1990s, people didn’t seem to worry too much about
the health risks of not getting enough sleep. That started to
change with a 1999 article in the medical journal The Lancet,
which showed that “sleep debt” can have significant deleterious
effects on health. The authors demonstrated that glucose
tolerance fell and stress hormones rose in people deprived of
rest, with implications for weight gain and anxiety, among other
things.
And then there’s happiness. Everyone knows what it feels like to
run on inadequate sleep—after an all-nighter, you can be foggy,
inattentive, and grouchy. In one 2020 paper published in the
journal Health Psychology, researchers followed the sleep pattern
of nearly 2,000 adults. They found that after nights with
shorter-than-average sleep duration, the participants experienced
a less positive mood when they encountered quite ordinary stress
factors, and smaller increases in positive mood from pleasant
events. When you are sleep-deprived, people irritate you more and
things feel less fun.
************
What I think
************
Some researchers have identified chronic sleep deprivation as a
diagnosable malady—insufficient sleep syndrome (ISS)—and see it
as a type of disease. American happiness and increases in
polarization may in some way be connected to the malady’s
prevalence. (Perhaps what our dysfunctional Congress needs, like
my infant grandson when he gets grumpy, is a good nap.)
***************
What you can do
***************
Sleep hygiene is the first order of business, and advice in this
area is easy enough to find.
* Practice the basics. * Darken your environment before bed, and
sleep in complete darkness.
* Cut out screen use, especially social media, in the hours
before sleeping.
* Just go to bed! So that you get more hours in the sack.
* Eat less junk food, particularly late in the day.
* Get more exercise (though not right before bedtime, when it can
set you buzzing).
* Work to attain greater peace in life. Perhaps this means
looking for your sources of anxiety and stress, and then cutting
them out. Maybe—if you are a naturally anxious person—you should
consider cognitive behavioral therapy, which has been shown to be
very effective in improving sleep.
* Find your own sleep rhythm. What if I told you about someone
who sleeps 6.5 hours a night, does not sleep deeply, is awake
around midnight for a couple of hours, and drops off during the
day? You would probably say that person has a serious sleep
disorder. But I just described the typical sleep pattern of a
sample of the Malagasy people of Madagascar, who live a
centuries-old traditional agricultural life without electricity
or artificial light. What the internet calls a disordered sleep
pattern might simply be your natural sleep pattern.
Whether you are a sleep-deprived workaholic, a revenge bedtime
procrastinator, or just a good old-fashioned insomniac (as I am),
attending to sleep is a crucial strategy for health and
happiness.
*******************
Want to learn more?
*******************
If you’re still worried about the forces of night-time
restlessness, listen to my night-time protocols podcast episode
here (
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), where I give sound, science-backed ways to fall into slumber.
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)Give it a listen here!
(
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Arthur
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This newsletter is aimed to provide a simple, practical weekly
toolkit for everyone to become happier, and includes information
from my "How to Build a Life" column published in The Atlantic.
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***************
FS | BRAIN FOOD
***************
December 14th, 2025 - #659 - read online (
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) -
Free Version
Welcome to Brain Food, your weekly signal in a world full of
noise.
-------------
Tiny Thoughts
-------------
*
If you don’t commit to living life on your terms, other people
will commit you to theirs.
**
You have to train before the race, not after. You have to build
the skill before you get the job that requires it. You have to be
trustworthy for years before anyone trusts you with something
important. The bill comes first. The reward comes later.
***
The universe does not offer financing.
This is hard to accept because modern life trains us to expect
the opposite. We are addicted to "Buy Now, Pay Later." You live
in the house before you pay off the mortgage. You get the degree
before you pay off the loan. You eat the meal before you ask for
the check.
We are conditioned to enjoy the benefit today and pay the cost
tomorrow.
Achievement reverses the transaction. It requires full payment in
advance (and regular payments forever). If you want a fit body, a
calm mind, a healthy relationship, or financial independence, the
cost is non-negotiable. You must do the work before you get the
result.
This is why most people quit. They pay a little, see nothing, and
stop. They never make it far enough to see the first return
arrive.
--------
Insights
--------
*
Author Jonathan Safran Foer on happiness:
“I think and think and think, I've thought myself out of
happiness one million times, but never once into it.”
**
Benjamin Franklin with a dose of timeless wisdom:
“Many a man thinks he is buying pleasure, when he is really
selling himself a slave to it.”
***
Professional basketball player Dawn Staley, who won three gold
medals in the Olympic Games, describes her perspective in
preparation for the Olympics:
“Winning the gold medal is my goal, not my dream. My dream is
about playing to win as often as possible with and against the
best women basketball players in the world. Winning the gold
medal as a goal gives me some direction, but my dream is
something I need to live every day. And I’m doing that each time
I play to win… When I’m playing to win, that’s when I feel
resonance. If I win, that’s great. I want to win, and having the
gold medal as my goal forces me to play to win. But what I love
to do, what my dream is, is to play to win.”
---------------------
The Knowledge Project
---------------------
Ogilvy Vice Chairman Rory Sutherland reveals the formula for
persuasion, why people make decisions, and how to use psychology
to your advantage.
Rory is the world’s leading advertising strategist. He spent
almost four decades at the world's leading advertising agency
studying why people behave the way they do and how to change that
behavior.
He explains why contrast drives choices and efficiency often
destroys value, and how trust, friction, and design shape
real-world behavior.Here are some Tiny Lessons from this episode.
1. Trust is the only shortcut.2. Visible costs often hide
invisible benefits.3. Efficiency is the enemy of magic.4.
Creativity starts where logic stops.5. Context creates value.
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)+ Read the 19 Big Lessons (
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one of the few products I've ever loved from the very first
moment. Unlike disc-shaped robots that bump into everything,
Matic sees in 3D. My kids think it uses Tesla Autopilot to
navigate around everything. More importantly, it vacuums and mops
and never needs my attention. I'm not the only one who likes it;
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Thanks for reading,
— Shane Parrish
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Hi ,
In my classes at Harvard, I ask my students to complete a big
batch of surveys that explore their happiness, emotions, romantic
instincts, and worldly idols. Basically, I want them to have a
map of their well-being so they know where they are and where
they are going. These tools aren’t public though, which is a
problem, because people who aren’t my students want to take them
as well, and I am never comfortable sending them to the versions
out there on the web, which are not always well-validated and
full of spammy pop-ups and viruses.
To meet this need, my research team and I have created our very
own 40-question survey based on my work, which is highly-tested
and validated, and gives a boatload of well-being information. It
is called The Happiness Scale (
https://click.convertkit-mail2.com/r8ux24xoovsoh3n5v7mh6udolgz66h7hmwmp7/7q…
). Let me tell you about it.
****************************************
First, you’ll learn about your happiness
****************************************
If you follow my work, you’ll be familiar with what I believe is
the best definition of happiness:
Happiness = Enjoyment + Satisfaction + Meaning
In other words, the best social science tells us that the
happiest people enjoy their lives, take satisfaction in making
progress toward goals, and have a good sense of life’s meaning,
such as why they are alive and why their life has value. These
are the “macronutrients” of happiness.
The Happiness Scale will give you an overall well-being score to
let you see how you compare generally with others. But more
importantly, it will tell you how to improve your happiness based
on your macronutrient profile. If you are struggling with
happiness, it is essential that you know which of the above
macronutrients are lacking or blocked, so you don’t want to go
chasing the wrong solutions. The Happiness Scale will help you
make the right diagnosis.
******************************************************
Then, you’ll learn about your unique emotional profile
******************************************************
You probably noticed something curious about that definition:
Happiness is not a feeling, but instead something much deeper and
more tangible. However, feelings are still a key piece of
evidence, and important to understand and manage. Emotions tell
you a lot about whether the biggest challenge in your life is
insufficient happiness, or an excess of unhappiness.
Thus, the Happiness Scale also asks you a lot of questions about
how intensely you experience positive and negative emotions.
Based on your scores, you’ll receive one of four Emotional
Profiles:
* The Cheerleader: “high highs, few lows”
* The Mad Scientist: “high highs, low lows”
* The Judge: “few highs, few lows”
* The Poet: “few highs, low lows”
We are all born with one of these profiles, and it doesn’t change
a lot across our lives. But depending on your profile, there is
LOTS to learn about how you can manage your emotional experience
in ways that help you get happier—and less unhappy. The Happiness
Scale will show you how to lean into your strengths, manage your
weaknesses, and give you plenty of tips to use your profile for
good.
****************
One last thought
****************
Six years ago, I quit my job as the president of a big nonprofit
in Washington, D.C., and accepted a professorship at Harvard to
write, speak, and teach about happiness. I made this jump because
I needed this information to improve my own life. I treated it
like a research project, which led to my entire pedagogy today,
including the Happiness Scale. It increased my quality of life,
and I hope it will be just as helpful to you.
P.S.—If you want to listen to me explain the Happiness Scale (and
all the cool stuff it measures), I covered it this week in Office
Hours (
https://click.convertkit-mail2.com/r8ux24xoovsoh3n5v7mh6udolgz66h7hmwmp7/6q…
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This newsletter is aimed to provide a simple, practical weekly
toolkit for everyone to become happier, and includes information
from my "How to Build a Life" column published in The Atlantic.
1640 Boro Place Floor 4, Tysons, VA 22102
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Hi Friend,
Before getting into the newsletter today, just a quick note that
this being the first Monday of the month, my personal update
comes at the end, so stay tuned for that. Some happy news to
report.
I have written pretty frequently about parenting over the years,
but today I want to talk about grandparenting, a source of
unalloyed happiness for nearly everyone who experiences it.
Having your own children is scary and complicated, because a lot
of change and sacrifice are involved. Having grandchildren,
though, feels like no sacrifice at all. This is largely due to
responsibility: The olds get to cherry-pick the good moments more
than Mom and Dad. As a grandparent, you can indulge the kids with
candy and then send them home to have a sugar-fueled meltdown.
But the difference is also age-related: In your 50s or 60s, you
still have plenty of energy, but are calmer than when you're in
your 30s, and that makes everything easier. The one less likely
to have a meltdown is you.
*********************
What the science says
*********************
There’s good social science research on this topic. Scholars have
identified at least five basic types of grandparents: formal,
fun-seeker, reserved, surrogate parent, and wise.
************
What I think
************
Personally, I want to be in the second category, like my own
maternal grandfather, Arthur Hansen, for whom I am named—or, as I
knew him, “Bedstefar,” the Danish word for grandfather, thanks to
his heritage and first language. He was born in 1903 (which was
about the last time that Arthur was a popular name).
Here’s an example of his fun-seeker nature: He had a large,
custom-made bumper sticker that read Be Alert! The World Needs
More Lerts! (He came up with the line himself and had it
custom-printed for his Buick.) He also always insisted that I
play croquet with him out in the backyard; he always won, with
ruthless efficiency and laughing uproariously. (By fun-seeker, I
mean fun for him.)
***************
What you can do
***************
* Be there. Most grandparents seem to believe they have a
high-quality bond with their grandchildren. One 2002 study from
Research and Aging found that 57 percent of grandparents rated
their relationship as excellent, and 45 percent said they were
“very close” to their grandchildren. The most involved
grandparents are about two and a half times more likely than the
most detached to say the relationship is excellent. Three things
predict relationship quality and satisfaction, according to
another 2013 study in the Journal of Men’s Studies: contact
frequency, participation in activities, and commitment. In other
words, just show up.
* Don’t Interfere. Research from The Sociological Review in 2007
looked for the behavioral norms of the happiest grandparents and
found two commonly cited characteristics: “being there” and “not
interfering.” I take this to mean letting my grandchildren run
wild, without the slightest hint of discipline. Hey, I’m just
following the research here. But I can take the hint that the
norm is me “not interfering” with my grandsons' parents, not my
grandsons. It is not the job of my son or daughter-in-law to be
lax with their child. That’s my job, thank you very much.
* Be like Bedstefar. Occasionally, Bedstefar was wise as well as
funny. I once asked him why he never let me win, and he became
quite serious. “A man who shows weakness in croquet will show
weakness in life,” he answered. (I’m just going to let that one
pass without exposing it to the research.) While you’re running
wild with your grandchildren, go ahead and spread a little
wisdom, too.
*******************
Want to learn more?
*******************
Speaking of wisdom, I had a conversation today with one of the
most creative people I know: James Patterson. With more than 200
published books, he has a lot to teach about tapping into
creativity—and how it can lead to a happier life. You can listen
here (
https://click.convertkit-mail2.com/68un9qnvv4i8h5oq9g3h9upe59okkh9hn7n9z/25…
).
***************
Personal Update
***************
Two months ago in the personal update, I announced the birth of
our third grandson. Well, now we have another grandson, Prince H.
No, we don’t have the gestation time of small, fur-bearing
mammals in the Brooks family—the two new princes are cousins, not
brothers. That makes 4 boys under two and a half years old. Our
sons and their wives are in their mid-twenties (when pregnancy
can occur from merely sharing a toothbrush), and they say they’re
not even close to finished. As the old saying goes, “Raise ‘em
Catholic, and they’ll go do Catholic stuff.” (Actually, I made
that up.) Anyhoo, bring on the babies.
I’m not sure who is more exhausted here—our son, or his son. As
you can see, Prince H was born wearing a toupee.
The new prince has already been baptized and is officially
Catholic™. You can see me observing in a very official-looking
way, like a health inspector looking over a taco joint.
It has been a busy month of November, with 25 public talks all
over the country, as well as in Canada and Mexico. Mexico City
was especially lovely, where Mrs. B and I collaborated on a
series of happiness talks for businesspeople and university
students. We also did some interviews with local media, which you
can watch here (
https://click.convertkit-mail2.com/68un9qnvv4i8h5oq9g3h9upe59okkh9hn7n9z/qv…
) if you happen to speak Spanish. When I lecture or do interviews
in Spanish, people always act as if I were doing something
absolutely amazing, like riding a unicycle while juggling 7
torches. I used to be flattered by that, but then I noticed that
this is basically how I treat my one-year-old grandson when he
makes it all the way across the room without falling down.
“That’s amazing!” people exclaim with theatrical enthusiasm over
my ability to do something every bit as well as any six-year-old
Mexican child.
Still, I’ve come a long way from when I moved to Barcelona at age
25, speaking not a word of Spanish or Catalan, but determined to
win the hand of the lovely future Mrs. B. Her mother, a lifelong
language teacher, gave me a stack of very old books to study,
which were, in retrospect, a bit outdated and impractical. The
first sentences I had to memorize were, “My tailor is rich” and
another about, weirdly, Medusa’s head of snakes, noting that it
was “unpleasant to see.” I tried to work these phrases casually
into conversations with her family, but they came away thinking
that I was just an odd foreigner with a wealthy tailor who was
really into Greek mythology. Not too long after, when I proposed
marriage, I said, “If you marry me, I will be as happy as a rich
tailor. If you don’t, my life will be like Medusa’s head.”
Here's Mrs. B and me giving a speech in Mexico. Yes, we actually
hold hands on stage, which makes me as happy as a rich tailor.
As a parting gift until next month, here’s a live action shot
from a wellness summit in Phoenix last week, where I appeared to
be showing the audience my very best zombie impression.
With love from my rapidly multiplying family,
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Arthur
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This newsletter is aimed to provide a simple, practical weekly
toolkit for everyone to become happier, and includes information
from my "How to Build a Life" column published in The Atlantic.
1640 Boro Place Floor 4, Tysons, VA 22102
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